{"id":242,"count":7,"description":"Business growth rarely comes from a single big move - it usually comes from small, consistent decisions about how a company markets itself online and treats its customers. This category covers digital strategy for small and medium businesses in Kenya, from choosing tools that actually fit a limited budget to building the kind of trust that turns a website visitor into a paying customer. Anyone running a growing business who wants practical steps rather than abstract theory will find this useful.","link":"https:\/\/ziprof.co.ke\/blog\/category\/business-growth\/","name":"Business Growth","slug":"business-growth","taxonomy":"category","parent":0,"meta":[],"_links":{"self":[{"href":"https:\/\/ziprof.co.ke\/blog\/wp-json\/wp\/v2\/categories\/242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ziprof.co.ke\/blog\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/ziprof.co.ke\/blog\/wp-json\/wp\/v2\/taxonomies\/category"}],"wp:post_type":[{"href":"https:\/\/ziprof.co.ke\/blog\/wp-json\/wp\/v2\/posts?categories=242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}