{"id":247,"count":0,"description":"SEO decides whether a website shows up when someone searches for what a business actually sells, which makes it worth getting right early. This category covers the technical and content side of search optimization for Kenyan businesses - page speed, keyword placement, and the on-page basics that most sites get wrong. It's written for business owners managing their own site, not for agencies chasing rankings for their own sake.","link":"https:\/\/ziprof.co.ke\/blog\/category\/digital-marketing\/seo\/","name":"SEO","slug":"seo","taxonomy":"category","parent":8,"meta":[],"_links":{"self":[{"href":"https:\/\/ziprof.co.ke\/blog\/wp-json\/wp\/v2\/categories\/247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ziprof.co.ke\/blog\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/ziprof.co.ke\/blog\/wp-json\/wp\/v2\/taxonomies\/category"}],"up":[{"embeddable":true,"href":"https:\/\/ziprof.co.ke\/blog\/wp-json\/wp\/v2\/categories\/8"}],"wp:post_type":[{"href":"https:\/\/ziprof.co.ke\/blog\/wp-json\/wp\/v2\/posts?categories=247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}