{"id":8,"count":1,"description":"Digital marketing only works when it fits the size of the business behind it, which is exactly the angle this category takes. Articles here cover practical tactics for Kenyan businesses - choosing the right channels, getting found in local search, and turning website traffic into actual customers - without assuming a marketing team or a big budget. Business owners handling their own marketing get straightforward steps they can apply immediately.","link":"https:\/\/ziprof.co.ke\/blog\/category\/digital-marketing\/","name":"Digital Marketing","slug":"digital-marketing","taxonomy":"category","parent":0,"meta":[],"_links":{"self":[{"href":"https:\/\/ziprof.co.ke\/blog\/wp-json\/wp\/v2\/categories\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ziprof.co.ke\/blog\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/ziprof.co.ke\/blog\/wp-json\/wp\/v2\/taxonomies\/category"}],"wp:post_type":[{"href":"https:\/\/ziprof.co.ke\/blog\/wp-json\/wp\/v2\/posts?categories=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}