SEO

Search engine optimization, technical SEO, and improving your site's visibility.

How to Add Breadcrumbs to Your Website for Navigation and SEO

Breadcrumbs are the small trail of links near the top of a page that show visitors where they are on your site, and they can also help your pages stand out in Google search results. Here is how to add them on a WordPress site or a custom-coded website.

How to Move Your Website to a New Domain Name Without Losing Your Google Rankings

Switching your website to a brand new domain name can cost you your Google rankings if you don't redirect your old pages correctly. Here's how to make the move without losing your search traffic.

How to Find and Fix Broken Links on Your Website

Learn how to find broken links on your website using free scanning tools and Google Search Console, and how to fix them with corrected links or redirects.

How to Fix Duplicate Content Issues on Your Website

Duplicate content happens when the same or very similar content is reachable at more than one URL on your website, which can confuse search engines and hurt your rankings. Here is how to spot the common causes and fix them.

What Are Open Graph Tags and How Do You Add Them to Your Website?

Open Graph tags control the title, description, and image that show up when your website link is shared on WhatsApp, Facebook, or LinkedIn, and adding them takes just a few lines of code in your site's header.

What Is Image Alt Text and How Do You Add It for SEO?

Alt text describes an image for search engines and visitors who can't see it. Here's what makes good alt text and how to add it to images on your website.

What Are Core Web Vitals and How Do They Affect Your SEO?

Core Web Vitals are three metrics Google uses to measure your website's loading speed, responsiveness, and visual stability, and they can influence your search rankings.

How to Set Up Google Tag Manager on Your Website

Google Tag Manager lets you add and manage tracking codes like Google Analytics or a Facebook pixel on your website without editing your site's code every time. This guide walks you through creating a container, installing the code, and confirming it's working.

How to Submit Your Website to Bing Webmaster Tools

Bing Webmaster Tools lets you register your website with Microsoft's search engine, verify ownership, and submit your sitemap so your pages can start appearing in Bing search results.

How to Do Basic Keyword Research for Your Website

Keyword research helps you find the exact words your customers type into Google so you can use them on your website and get found. Here is a simple, free process any small business owner can follow.

How to Add a noindex Tag to Keep a Page Out of Google Search Results

Learn how to use a noindex meta tag or HTTP header to stop a specific page or file from appearing in Google search results, plus a WordPress setting worth checking.

What Is a Canonical Tag and Why Does It Matter for SEO?

A canonical tag tells Google which version of a page is the original one to show in search results when duplicate or very similar content exists on your site. Adding one correctly can prevent your own pages from competing against each other in search rankings.

How to Check If Your Website Is Mobile-Friendly

Most visitors to your website now use a phone, not a computer. Here is how to check whether your website works well on mobile and what to do if it does not.

How to Create an XML Sitemap for Your Website

An XML sitemap lists every important page on your website so search engines can find and index them faster. Here's how to create one whether your site runs on WordPress or not.

What Are Backlinks and Why Do They Matter for SEO?

A backlink is a link from another website pointing to yours, and search engines treat it as a vote of confidence in your site. Here is what makes a backlink valuable and how you can start earning good ones for your business website.

What Is Schema Markup (Structured Data) and How Do You Add It to Your Website?

Schema markup is code added to your website that helps search engines understand your content, sometimes leading to richer search results like star ratings or business hours. Here is what it is and how to add it.

How to Verify Your Website Ownership in Google Search Console

Learn the three ways to verify your website in Google Search Console: uploading an HTML file, adding a meta tag, or adding a DNS TXT record, with separate upload steps for cPanel and DirectAdmin.

How to Set Up Google Analytics on Your Website

Learn how to create a Google Analytics account, get your tracking code, and add it to your website so you can see who is visiting and what they are doing.

What Is a robots.txt File and How Do You Use It?

A robots.txt file tells search engine crawlers which parts of your website they should and shouldn't access, and getting it wrong can quietly hide your site from Google.

How to Set Up a Google Business Profile for Your Kenyan Business

Learn how to create, verify, and optimize a free Google Business Profile so your Kenyan business shows up in local Google Search and Maps results.

How to Submit Your Website's Sitemap to Google Search Console

Submitting a sitemap helps Google find and index your pages faster. Here's the full process from verification to submission.

On-Page SEO Basics: Title Tags, Meta Descriptions, and Headings

Title tags, meta descriptions, and headings are the on-page basics search engines and visitors both read first. Here's how to get them right.

Why Isn't My Website Showing Up on Google Search Results?

If your site isn't appearing on Google, it's usually one of a handful of specific, checkable reasons. Here's how to find which one applies.